buzz group

buzz group
Gen Mgt
a small discussion group formed for a specific task such as generating ideas, solving problems, or reaching a common viewpoint on a topic within a specific period of time. The use of buzz groups was first associated with J. D. Phillips and is sometimes known as the Phillips 66 technique. Large groups may be divided into buzz groups after an initial presentation in order to cover different aspects of a topic or maximize participation. Each group appoints a spokesperson to report the results of the discussion to the larger group. Buzz groups are a form of brainstorming.

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  • buzz group — ➔ group * * * buzz group UK US noun [C] (also buzz session) ► MARKETING, MEETINGS a small group of people that is divided from a larger group to talk about ideas, solutions to problems, etc.: »Each buzz group will discuss one of these topics and… …   Financial and business terms

  • buzz group — ˈbuzz group 7 [buzz group] noun one of the small groups of people that a large group can be divided into in order to discuss and give their opinions about a particular subject. The information obtained is used by people doing ↑market research …   Useful english dictionary

  • group — [gruːp] noun [countable] 1. also group of companies ORGANIZATIONS a large business organization that consists of several companies that all have the same owner: • Burmah Castrol, the lubricants group • the sale of the Rover Group to BMW …   Financial and business terms

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  • Buzz Aldrin — Nationalité Américain Naissance 20 janvier 1930 (1930 01 20) …   Wikipédia en Français

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